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Art of social media

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Stephen Nold
Stephen Nold
TechnologyBusiness
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The Art of Social Media Marketing Your Show Track
Agenda Fundamentals of SM platform Online digital marketplaces Social media marketing tools Blogs and dealing with bloggers Inbound marketing Webspheredata mining
WHAT IS FACEBOOK? More personal for most connections Privacy concerns Visual – pictures, pictures, pictures Not conducive for brand promotion Tool bar can be inserted into web assets
FIRST STEPS IN FACEBOOK Are your customers there? Understand the restrictions Content is visual and personal No Selling
WHAT IS LINKEDIN? SCN: 25 – 500+ Way to find and reach contacts through introductions and discussions LinkedIn Groups Comes directly into Inbox
FIRST STEPS IN LINKEDIN? Accept Everyone Launch and Join Groups Develop a Messaging Campaign Ration Sponsored Content Seek Relationships
WHAT IS TWITTER? 140 character messaging Follow Me – Follow you ReTweet broadcasting Very viral
FIRST STEPS WITH TWITTER Observe the Twitter culture Tweet, Tweet, Tweet Give ReTweet Luvin’ Check the Links
WHAT IS YOUTUBE? Video leader Video entertainment = content king Generates long participation times
FIRST STEPS WITH YOUTUBE Capture video Post content Promote content
WHAT ARE BLOGS? YOUR organization’s messages Heavy promotion allowed Need to capture attention Seeking community participation through comments & discussions Great place to organize brand generals and advocates
FIRST STEPS WITH BLOGS? Recruit/allow bloggers Landing page for SM links Define 6-12 month content plan Let the good and bad comments flow
WHAT IS INBOUND MARKETING? The call to action in online communities… “to learn more about…” “visit our web site to download this white paper…” “Read similar blog posts at…”
Social Media in Plain English
Value of social media tools
Putting it in Perspective 3 Innovations Social Media Mobile applications Virtual Events
What’s your plan?
Download this presentation on SlideShare.net Stephen Nold The Power of Social Media for the Trade Show Industry
Content is king!
Stephen Nold stephen@advontech.com512.310.0628Austin, Texas LinkedIn: /stephennold Twitter: @stepnold Blog: www.tsnn.com www.meetingtechonline.com

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Art of social media

  • 1. The Art of Social Media Marketing Your Show Track
  • 2. Agenda Fundamentals of SM platform Online digital marketplaces Social media marketing tools Blogs and dealing with bloggers Inbound marketing Webspheredata mining
  • 3. WHAT IS FACEBOOK? More personal for most connections Privacy concerns Visual – pictures, pictures, pictures Not conducive for brand promotion Tool bar can be inserted into web assets
  • 4. FIRST STEPS IN FACEBOOK Are your customers there? Understand the restrictions Content is visual and personal No Selling
  • 5. WHAT IS LINKEDIN? SCN: 25 – 500+ Way to find and reach contacts through introductions and discussions LinkedIn Groups Comes directly into Inbox
  • 6. FIRST STEPS IN LINKEDIN? Accept Everyone Launch and Join Groups Develop a Messaging Campaign Ration Sponsored Content Seek Relationships
  • 7. WHAT IS TWITTER? 140 character messaging Follow Me – Follow you ReTweet broadcasting Very viral
  • 8. FIRST STEPS WITH TWITTER Observe the Twitter culture Tweet, Tweet, Tweet Give ReTweet Luvin’ Check the Links
  • 9. WHAT IS YOUTUBE? Video leader Video entertainment = content king Generates long participation times
  • 10. FIRST STEPS WITH YOUTUBE Capture video Post content Promote content
  • 11. WHAT ARE BLOGS? YOUR organization’s messages Heavy promotion allowed Need to capture attention Seeking community participation through comments & discussions Great place to organize brand generals and advocates
  • 12. FIRST STEPS WITH BLOGS? Recruit/allow bloggers Landing page for SM links Define 6-12 month content plan Let the good and bad comments flow
  • 13. WHAT IS INBOUND MARKETING? The call to action in online communities… “to learn more about…” “visit our web site to download this white paper…” “Read similar blog posts at…”
  • 14. Social Media in Plain English
  • 15. Value of social media tools
  • 16. Putting it in Perspective 3 Innovations Social Media Mobile applications Virtual Events
  • 18. Download this presentation on SlideShare.net Stephen Nold The Power of Social Media for the Trade Show Industry
  • 20. Stephen Nold stephen@advontech.com512.310.0628Austin, Texas LinkedIn: /stephennold Twitter: @stepnold Blog: www.tsnn.com www.meetingtechonline.com

Editor's Notes

  1. At the end of this presentation, you will have from me some compelling reasons why your organization would want to consider using these tools, a foundation explanation of the tools, some examples on how it has been used successfully and the ability to understand what all the buzz is about. If you still decide that social media is not right for your organization, you will make that decision out of sound reasoning – not ignorance.